Expert Digital Strategies for Plastic Surgeons
Plastic surgeons are no novices when it comes to marketing, and even digital marketing. However, many prominent practices have been burned in the past by spending significant money towards marketing campaigns that do not yield any return on their investments.
Surgeons don’t have time to spend on their own marketing, so it makes sense to reach out to a firm or agency that can market for them. But it takes more than a one-size-fits-all package with a mixture of social media marketing, SEO, paid ads, and other marketing methods.
Being a top surgeon is great once the client is through the door, but utilizing a marketing strategy that is relevant and effective plays a critical role in getting new clients into your practice in the first place. Word of mouth and customer references go a long way, but there are potential clients out there scouring the web for the right plastic surgeon in their city. You need to be able to reach them, and trusting in Aesthetics Marketing is exactly how to accomplish just that.
Aesthetics Marketing is built for plastic surgeons. Our entrance into the aesthetics industry was a calculated one, as our best results for years have been plastic surgeons and those in the aesthetics industry. We had one client tell us we were their 5th attempt at a marketing agency. They’ve now been with us for 10 years!
In today’s tech-driven age, almost every potential client has limitless information at their fingertips. Smartphones allow them to search “Plastic Surgery My City” and visit the websites of the top 5 or 6 plastic surgeons listed on Google in their hometown. Another potential client could be scrolling Instagram, and a strategic video finds its way to their home page of a plastic surgeon discussing trending topics in an approachable way.
If you are on the fence about the very real benefits of digital marketing for plastic surgeons with Aesthetics Marketing, here are just a few reasons showing just how necessary it is to get involved…
Digital marketing methods are only becoming increasingly relevant as time progresses, and everyday plastic surgeons are setting themselves apart with effective marketing campaigns.
Did you know that 90% of people who search for a topic on Google NEVER scroll to the second page? That means if you are not on page 1, you could be missing out on the majority of business for those that are searching for plastic surgery in your area. A well targeted SEO campaign can keep you on page one and drive clients to your business.
Similar success is found for surgeons that have engaging social media posts. There are plastic surgeons that post every day about trending topics, or even share reactions to viral videos about cosmetic surgery tips and tricks. These surgeons have a huge advantage for those lucky enough to see on social media that they are available in their city. Social media builds trust and helps clients to see the human side of those that could potentially do work on them.
Blog posts and content help establish familiarity and reliability as well. Including a content package in your digital marketing efforts allow clients to see that you are constantly speaking on the issues of plastic surgery and view you as an expert in your field. This promotes trustworthiness and can lead to substantial business growth.
At Aesthetics Marketing, our full team of experts offer a plethora of digital marketing services that can bring your plastic surgery business increased reach, reliability, and growth. We offer the following through completely custom digital marketing packages:
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Search Engine Optimization helps keep you at the forefront of client searches, ensuring that when someone is looking for a surgeon or specific procedure in your area, you are popping up on their screen.
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At Aesthetics Marketing, our full team of experts offer a plethora of digital marketing services that can bring your plastic surgery business increased reach, reliability, and growth. We offer the following through completely custom digital marketing packages:
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