Expert Digital Strategies for Dental Offices
Digital marketing for dentists includes various strategies and tactics used to enhance the visibility of your practice, attract new customers, and promote lasting business growth.
Through calculated landing pages, appropriate keyword usage, and analytic-driven strategy, digital marketing can increase the reach of your brand to your target audience, drive more potential patients to your website, and establish your business as trustworthy to your local community.
Here are some specific digital marketing strategies we utilize at Aesthetics Marketing for dentists to drive traffic to your website and convert that traffic into patients.
The majority of potential patients searching for a dentist are going to use generic keywords and phrases such as “family dentistry,” “dentist checkups,” “teeth cleaning,” and other similar phrases. Focusing on these keywords can lead to substantial rankings increase in search engines, and drive those searching to your site where they can then find the information to schedule an appointment.
This search engine optimization (SEO) has proven to be exceptionally productive for our current dentistry clients, who have found that they listed higher on Google for dentistry searches in their area, and in turn see an influx of new patients.
Targeting general keywords is fantastic for adding new patients and better establish a practice in their location. However, dentists can increase their digital marketing presence further, and see substantial revenue growth, by focusing on specific cosmetic procedures that they want to highlight.
Services such as veneers and teeth whitening are higher value and are great for helping both new and existing patients access a solution to a cosmetic goal they may have for their teeth.
Aesthetics Marketing creates dedicated landing pages on your website for these services and can also add blog posts and articles to further drive home that you both provide these services and are experts in their implementation.
Brand awareness is a concept that often goes overlooked by dental practices. Some see brand awareness as a necessity for big companies like McDonalds or Nike, but not for a local family dentist. However, the idea of a potential patient hearing or seeing your practice’s name in their everyday lives is beyond valuable. Aesthetics Marketing helps to establish your practice as a recognizable brand.
When someone moves into your area and needs a new dentist, you want your practice to be recognizable enough that their coworkers, friends, and family could all potentially recommend that they seek you out as their potential dentist. This can be done through social media engagement, consistent blog posts, promotional offers, and many other digital marketing techniques that we would recommend.
Reviews are vital for letting people know that you do your job well. Aesthetics Marketing can drive website traffic to a specifically designed review section that can easily highlight positive experiences at your dental office.
We can also help encourage patients to utilize platforms such as Google, Yelp, and other trusted review sites. This means that when someone searches “your practice + reviews” they will be met with trusted sources that share your successes.
Aesthetics Marketing always ensures that the methods we are utilizing are working for your unique dental practice. We research keywords beforehand, then track your website traffic to make sure those keywords are driving traffic to your website and aiding in your search engine ranking.
We identify areas of improvement and continually optimize our strategies, keeping you ahead of your competition by refusing to be stagnant. These insights help to attract new patients and allow you to focus on your dental work with the confidence that successful marketing is being done without taking away from your personal time and effort.
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